When you call your paper company does a real person answer the phone? Do they know your name? Do they know who you are by your voice? Do they know your spouse or child’s name? Do they know what the weather is doing outside your window right now? Do they know if the Hogs won last night? Do they know what you MEANT to order? Do they have to look in your order history or do they remember what you ordered last week? Have you been dealing with this person for multiple years or even decades? Do they have the same accent you do? Do they refer a potential customer to you when someone sees our name and thinks we are a printing company? Our local customer service makes us worth more… even when we don’t charge more.